Free software tools

Every tool here is either completely free or has a free plan that is genuinely useful. Grouped by what they help you do.

SEO

  1. semrush.com Freemium

    Semrush: The broadest SEO and marketing suite, from keywords to PPC and social

    Semrush covers SEO, paid search, content marketing, local listings and competitive research in one platform. Its keyword database and Site Audit tool are especially popular, and it adds marketing features most SEO-only tools do not have.

    Best for: Teams that want SEO, PPC and content research under one login. Web
  2. neilpatel.com Freemium

    Ubersuggest: Beginner keyword and audit tool from Neil Patel

    Ubersuggest offers keyword ideas, content ideas, a basic site audit and rank tracking. It is aimed at beginners and small businesses who want simple SEO data without the price of a full suite.

    Best for: Beginners and small business owners getting started with SEO. Web
  3. spyfu.com Freemium

    SpyFu: Competitor research tool for organic and paid keywords

    SpyFu shows the keywords your competitors rank for and bid on, along with their history over time. It is especially useful when you work on both SEO and Google Ads.

    Best for: Competitor research across SEO and paid search. Web
  4. screamingfrog.co.uk Freemium

    Screaming Frog SEO Spider: The industry-standard desktop crawler for technical SEO audits

    Screaming Frog crawls a website from your computer and reports on status codes, titles, meta tags, canonicals, redirects, structured data and much more. It is flexible enough for almost any technical audit and integrates with Google Analytics, Search Console and PageSpeed Insights.

    Best for: Technical SEOs who want maximum control over audits. Desktop (Windows, macOS, Linux)
  5. seobility.net Freemium

    Seobility: Easy online site audit with a useful free plan

    Seobility crawls your site and scores it on technical issues, on-page structure and content. The free plan is enough for a small website, which makes it a good first audit tool.

    Best for: Small websites that need a regular, simple audit. Web
  6. seoptimer.com Freemium

    SEOptimer: Instant one-page SEO audit with white-label reports

    SEOptimer audits a page in seconds and gives a graded report on on-page SEO, usability, performance and social signals. Agencies use its embeddable audit tool to generate leads.

    Best for: Agencies that want audit reports for lead generation. Web
  7. siteliner.com Freemium

    Siteliner: Find duplicate content and broken links across your site

    Siteliner, from the makers of Copyscape, scans your website for internal duplicate content, broken links and page power. It is a quick way to find thin or repeated pages.

    Best for: Spotting duplicate and thin content quickly. Web
  8. search.google.com Free

    Google Search Console: Google's own data on how your site performs in search

    Search Console shows the queries people use to find your site, your clicks, impressions and average position, plus indexing problems, Core Web Vitals and manual actions. Every website should have it set up.

    Best for: Every website owner. Start here. Web
  9. bing.com Free

    Bing Webmaster Tools: Microsoft's free search console, with a site scan and keyword tool

    Bing Webmaster Tools reports how your site performs in Bing and gives you a free site scan, keyword research and backlink data. It can import your sites from Google Search Console in a few clicks.

    Best for: Getting extra free audit and link data, and visibility in Bing. Web
  10. ahrefs.com Free

    Ahrefs Webmaster Tools: Free site audit and backlink data from Ahrefs for sites you own

    Ahrefs Webmaster Tools gives you Ahrefs' Site Audit and Site Explorer for websites you can verify. It is one of the best free ways to run a full technical audit and see your backlinks.

    Best for: Site owners who want a professional audit for free. Web
  11. pagespeed.web.dev Free

    PageSpeed Insights: Google's free test for Core Web Vitals and page speed

    PageSpeed Insights combines real-user Core Web Vitals data from the Chrome UX Report with a Lighthouse lab test, and lists specific opportunities to make the page faster.

    Best for: A quick, authoritative speed check of any page. Web
  12. gtmetrix.com Freemium

    GTmetrix: Detailed page speed reports with waterfalls and monitoring

    GTmetrix tests page speed and shows a detailed waterfall of every request, along with Web Vitals and recommendations. Paid plans add scheduled monitoring, more test locations and alerts.

    Best for: Developers diagnosing exactly what slows a page down. Web
  13. developer.chrome.com Free

    Lighthouse: Open-source audit for performance, accessibility and SEO basics

    Lighthouse runs inside Chrome DevTools or from the command line and scores a page on performance, accessibility, best practices and basic SEO. Developers can run it in CI to catch regressions.

    Best for: Developers who want audits in their own workflow. Chrome DevTools, CLI
  14. answerthepublic.com Freemium

    AnswerThePublic: Find the questions people ask around any keyword

    AnswerThePublic turns search autocomplete data into maps of questions, prepositions and comparisons around a topic. It is a quick way to find content ideas and FAQ topics.

    Best for: Content ideas and FAQ research. Web
  15. ads.google.com Free

    Google Keyword Planner: Google's own keyword ideas and search volume ranges

    Keyword Planner is built for advertisers but is useful for SEO too. It suggests keywords and shows search volume ranges and competition straight from Google.

    Best for: Free keyword ideas from Google. Web
  16. trends.google.com Free

    Google Trends: See how interest in a search topic changes over time

    Google Trends shows the relative popularity of search terms over time and by region. Use it to spot seasonal patterns, rising topics and to compare keywords.

    Best for: Spotting seasonality and rising topics. Web
  17. yoast.com Freemium

    Yoast SEO: The most widely installed WordPress SEO plugin

    Yoast SEO handles title tags, meta descriptions, XML sitemaps, schema and readability checks inside WordPress. Its traffic-light content analysis is familiar to millions of WordPress users.

    Best for: WordPress sites that want a reliable, well-known plugin. WordPress plugin
  18. rankmath.com Freemium

    Rank Math: Feature-rich WordPress SEO plugin with a generous free version

    Rank Math covers titles, sitemaps, schema, redirects and Search Console stats inside WordPress. Its free version includes many features that other plugins charge for.

    Best for: WordPress users who want many features for free. WordPress plugin

Sales & customers

  1. hubspot.com Freemium

    HubSpot CRM: Free CRM that grows into a full marketing, sales and service platform

    Key features: Contacts and companies, Deal pipelines, Email tracking and templates, Meeting scheduler, Marketing, Sales and Service Hubs.

    Best for: Small and mid-size businesses that want to start free and add marketing and sales tools later. Web, iOS, Android
  2. zoho.com Freemium

    Zoho CRM: Affordable, feature-rich CRM that connects to the wider Zoho suite

    Key features: Lead and deal management, Workflow automation, Omnichannel communication, Analytics, AI assistant.

    Best for: Budget-conscious businesses that want lots of features or already use Zoho apps. Web, iOS, Android
  3. attio.com Freemium

    Attio: Modern, data-driven CRM you can shape around your business

    Key features: Custom objects and attributes, Automatic contact enrichment, Email and calendar sync, Workflows, Reporting.

    Best for: Startups and modern teams that want a flexible, fast CRM. Web, iOS, Android
  4. freshworks.com Freemium

    Freshdesk: Easy-to-use help desk with a free plan for small teams

    Key features: Ticketing, Knowledge base, Automations, SLA management, AI features.

    Best for: Small and growing support teams. Web, iOS, Android
  5. zoho.com Freemium

    Zoho Desk: Affordable help desk with AI, part of the Zoho suite

    Key features: Multichannel ticketing, Knowledge base, AI assistant, Automation, Reports.

    Best for: Budget-conscious teams and Zoho users. Web, iOS, Android
  6. tidio.com Freemium

    Tidio: Live chat and AI chatbot for small businesses and stores

    Key features: Live chat, AI chatbot (Lyro), Visual flows, Shopify integration, Help desk.

    Best for: Small businesses and online stores adding chat to their site. Web, iOS, Android
  7. mailchimp.com Freemium

    Mailchimp: Well-known email marketing platform with templates and automation

    Key features: Email builder, Automations, Audience segmentation, Landing pages, Analytics.

    Best for: Small businesses and beginners starting email marketing. Web, iOS, Android
  8. klaviyo.com Freemium

    Klaviyo: Email and SMS marketing built for e-commerce brands

    Key features: Deep store integrations, Flows and automation, Segmentation, SMS, Revenue reporting.

    Best for: Online stores that want data-driven email and SMS. Web, iOS, Android
  9. brevo.com Freemium

    Brevo: All-in-one email, SMS and CRM platform priced by emails sent (formerly Sendinblue)

    Key features: Email campaigns, Transactional email, SMS and WhatsApp, Automation, Free CRM.

    Best for: Businesses with large contact lists that send moderate volumes. Web
  10. kit.com Freemium

    Kit: Email marketing for creators (formerly ConvertKit)

    Key features: Landing pages and forms, Tag-based subscribers, Visual automations, Digital product sales, Creator network.

    Best for: Bloggers, YouTubers, podcasters and course creators. Web, iOS, Android
  11. mailerlite.com Freemium

    MailerLite: Simple, affordable email marketing with a generous free plan

    Key features: Drag-and-drop editor, Automations, Landing pages and websites, Forms and pop-ups, Paid newsletters.

    Best for: Small businesses and creators on a budget. Web, iOS, Android
  12. omnisend.com Freemium

    Omnisend: Email and SMS marketing for e-commerce, a Klaviyo alternative

    Key features: Pre-built e-commerce automations, Email and SMS, Pop-ups and forms, Segmentation, Reports.

    Best for: Small and mid-size online stores. Web
  13. buffer.com Freemium

    Buffer: Simple, affordable social media scheduling

    Key features: Post scheduling, Content calendar, Engagement inbox, Analytics, Link in bio page.

    Best for: Small businesses and creators who mainly need scheduling. Web, iOS, Android

Work & collaboration

  1. asana.com Freemium

    Asana: Work management platform for planning projects and tracking tasks across teams

    Key features: List, board, timeline and calendar views, Goals and portfolios, Automation rules, Forms, AI features.

    Best for: Cross-functional teams that need clear ownership and timelines. Web, Desktop, iOS, Android
  2. monday.com Freemium

    monday.com: Colourful, flexible work platform you can shape into almost any workflow

    Key features: Customisable boards, Many views, Automations, Dashboards, Integrations.

    Best for: Teams that want a customisable visual workspace. Web, Desktop, iOS, Android
  3. trello.com Freemium

    Trello: Simple Kanban boards for organising anything

    Key features: Kanban boards, Cards with checklists, Butler automation, Power-ups, Calendar and timeline views (paid).

    Best for: Individuals and small teams that like visual boards. Web, Desktop, iOS, Android
  4. atlassian.com Freemium

    Jira: The standard project tracker for software teams using agile methods

    Key features: Scrum and Kanban boards, Backlogs and sprints, Issue tracking, Roadmaps, Deep developer integrations.

    Best for: Software and engineering teams running Scrum or Kanban. Web, Desktop, iOS, Android
  5. clickup.com Freemium

    ClickUp: All-in-one productivity platform for tasks, docs, goals and chat

    Key features: Tasks with many views, Docs and whiteboards, Goals, Chat, AI features.

    Best for: Teams that want to replace several tools with one. Web, Desktop, iOS, Android
  6. wrike.com Freemium

    Wrike: Robust project management for larger teams and agencies

    Key features: Gantt charts, Workload management, Custom request forms, Proofing, Reports.

    Best for: Mid-size and enterprise teams with complex projects. Web, Desktop, iOS, Android
  7. teamwork.com Freemium

    Teamwork.com: Project management built for client services and agencies

    Key features: Projects and tasks, Time tracking, Budgets and profitability, Client users, Resource scheduling.

    Best for: Agencies and client-service businesses that bill for time. Web, iOS, Android
  8. linear.app Freemium

    Linear: Fast, keyboard-driven issue tracking for product and engineering teams

    Key features: Issues and projects, Cycles, Roadmaps, Triage, GitHub and GitLab integrations.

    Best for: Software startups and product teams that value speed. Web, Desktop, iOS
  9. airtable.com Freemium

    Airtable: Spreadsheet-database hybrid for building custom apps and workflows

    Key features: Relational database, Grid, kanban, calendar and gallery views, Interfaces, Automations, AI.

    Best for: Teams that need a flexible database without code. Web, Desktop, iOS, Android
  10. notion.so Freemium

    Notion: All-in-one workspace for notes, docs, wikis and databases

    Key features: Pages and docs, Databases with views, Wikis, Templates, Notion AI.

    Best for: Individuals and teams that want docs, wikis and light project tracking in one place. Web, Desktop, iOS, Android
  11. slack.com Freemium

    Slack: The leading team chat app with channels, huddles and thousands of integrations

    Key features: Channels and threads, Huddles (audio/video), Slack Connect, Workflow Builder, Thousands of integrations.

    Best for: Most teams that want fast internal communication. Web, Desktop, iOS, Android
  12. microsoft.com Freemium

    Microsoft Teams: Chat, meetings and calls integrated with Microsoft 365

    Key features: Chat and channels, Video meetings, Calling, File collaboration, Copilot.

    Best for: Organisations that use Microsoft 365. Web, Desktop, iOS, Android
  13. workspace.google.com Freemium

    Google Chat: Team messaging built into Gmail and Google Workspace

    Key features: Spaces and direct messages, Gmail integration, File sharing with Drive, Meet integration, Gemini AI.

    Best for: Teams already working in Google Workspace. Web, iOS, Android
  14. discord.com Freemium

    Discord: Voice, video and text chat for communities and groups

    Key features: Servers and channels, Voice channels, Screen sharing, Roles and permissions, Bots.

    Best for: Online communities, gaming groups and creator audiences. Web, Desktop, iOS, Android
  15. mattermost.com Freemium

    Mattermost: Open-source, self-hostable team chat for security-conscious organisations

    Key features: Channels and threads, Self-hosting, Playbooks, Integrations, Compliance features.

    Best for: Engineering, government and regulated teams that need control over data. Web, Desktop, iOS, Android
  16. rocket.chat Freemium

    Rocket.Chat: Open-source communication platform you can host yourself

    Key features: Channels and DMs, Self-hosting, Omnichannel support, Federation, Apps marketplace.

    Best for: Organisations that want a self-hosted Slack alternative. Web, Desktop, iOS, Android
  17. zoom.com Freemium

    Zoom: The best-known video meeting platform, now with chat, phone and AI

    Key features: Video meetings, Webinars, Team Chat, Recording and transcripts, AI Companion.

    Best for: Anyone who needs reliable video meetings and webinars. Web, Desktop, iOS, Android
  18. meet.google.com Freemium

    Google Meet: Browser-based video meetings from Google

    Key features: Browser meetings, Calendar integration, Live captions, Recording (paid), Gemini notes (paid).

    Best for: Google Workspace users and anyone wanting no-install meetings. Web, iOS, Android
  19. webex.com Freemium

    Webex: Cisco video meetings, webinars and calling for enterprises

    Key features: Meetings, Webinars, Calling, AI assistant, Room device integration.

    Best for: Enterprises that need security and hardware integration. Web, Desktop, iOS, Android
  20. whereby.com Freemium

    Whereby: Simple browser-based video meetings with permanent room links

    Key features: Permanent meeting rooms, No downloads, Branding, Recording, Embeddable video API.

    Best for: Small teams, coaches and consultants who want easy links. Web, iOS, Android
  21. evernote.com Freemium

    Evernote: Classic note-taking app for capturing notes, clips and documents

    Key features: Notes and notebooks, Web clipper, Document scanning, Search in images and PDFs, Tasks.

    Best for: People who want to capture and search lots of personal notes. Web, Desktop, iOS, Android
  22. obsidian.md Freemium

    Obsidian: Private, local-first note-taking with linked Markdown notes

    Key features: Local Markdown files, Backlinks and graph view, Thousands of plugins, Canvas, Optional Sync and Publish.

    Best for: Writers, researchers and anyone building a personal knowledge base. Desktop, iOS, Android
  23. atlassian.com Freemium

    Confluence: Team wiki and documentation from Atlassian

    Key features: Spaces and pages, Templates, Jira integration, Whiteboards, AI.

    Best for: Companies that need structured internal documentation, especially Jira users. Web, Desktop, iOS, Android
  24. onenote.com Free

    Microsoft OneNote: Free digital notebook from Microsoft with freeform pages

    Key features: Notebooks, sections and pages, Handwriting and drawing, Audio recording, OneDrive sync, Office integration.

    Best for: Students and Microsoft users who like freeform notes and handwriting. Web, Desktop, iOS, Android
  25. coda.io Freemium

    Coda: Docs that work like apps, with tables, buttons and automations

    Key features: Docs with tables, Formulas and buttons, Packs (integrations), Automations, AI.

    Best for: Teams building docs that double as lightweight tools. Web, iOS, Android
  26. calendly.com Freemium

    Calendly: The most popular scheduling link tool

    Key features: Booking pages, Calendar sync, Team and round-robin scheduling, Reminders, Payments.

    Best for: Professionals and sales teams booking lots of meetings. Web, iOS, Android, Browser extension
  27. cal.com Freemium

    Cal.com: Open-source scheduling platform, a flexible Calendly alternative

    Key features: Booking pages, Team scheduling, Workflows, Routing forms, Self-hosting and API.

    Best for: Individuals, developers and teams who want control or self-hosting. Web, Desktop, iOS, Android
  28. doodle.com Freemium

    Doodle: Group polling to find a time that works for everyone

    Key features: Group polls, Booking pages, 1:1 scheduling, Calendar sync.

    Best for: Finding meeting times across groups. Web, iOS, Android
  29. typeform.com Freemium

    Typeform: Beautiful conversational forms that show one question at a time

    Key features: One-question-at-a-time forms, Logic jumps, Templates, Integrations, AI form creation.

    Best for: Marketing forms, quizzes and surveys where design matters. Web
  30. forms.google.com Free

    Google Forms: Free, simple form and quiz builder from Google

    Key features: Form builder, Quizzes, Responses in Google Sheets, Basic logic, Collaboration.

    Best for: Quick surveys, sign-ups and quizzes at no cost. Web
  31. jotform.com Freemium

    Jotform: Powerful form builder with thousands of templates and integrations

    Key features: Form builder, 10,000+ templates, Payment fields, Approvals and workflows, PDF generation.

    Best for: Businesses that need complex forms, payments and workflows. Web, iOS, Android
  32. surveymonkey.com Freemium

    SurveyMonkey: Well-known survey platform with analysis tools

    Key features: Survey builder, Question bank, Analysis and charts, Audience panel, Benchmarks.

    Best for: Market research and customer feedback surveys. Web, iOS, Android
  33. tally.so Freemium

    Tally: Free form builder that works like a document

    Key features: Doc-style form editor, Unlimited forms and responses (free), Logic, Payments, Integrations.

    Best for: Anyone who wants generous free forms with a simple editor. Web
  34. zapier.com Freemium

    Zapier: The most popular no-code tool for connecting apps and automating tasks

    Key features: Thousands of app integrations, Multi-step Zaps, Paths and filters, Tables and interfaces, AI steps.

    Best for: Non-technical teams automating work across many apps. Web
  35. make.com Freemium

    Make: Visual automation platform for complex workflows (formerly Integromat)

    Key features: Visual scenario builder, Routers and iterators, Data transformation, Hundreds of apps, AI.

    Best for: Teams that want powerful, visual automations at a lower price. Web
  36. n8n.io Freemium

    n8n: Open-source workflow automation you can self-host

    Key features: Visual workflow editor, Self-hosting, Code nodes, AI agent workflows, Hundreds of integrations.

    Best for: Technical teams who want flexible automation and AI agents with full control. Web, Self-hosted
  37. ifttt.com Freemium

    IFTTT: Simple automations for apps and smart home devices

    Key features: Applets, Smart home integrations, Filters, Multi-action applets.

    Best for: Personal automations and smart home users. Web, iOS, Android
  38. drive.google.com Freemium

    Google Drive: Cloud storage with Google Docs, Sheets and Slides built in

    Key features: Free storage shared with Gmail and Photos, Docs, Sheets, Slides, Sharing controls, Desktop sync, Search.

    Best for: Anyone using Google accounts or Workspace. Web, Desktop, iOS, Android
  39. dropbox.com Freemium

    Dropbox: Reliable file sync and sharing for individuals and teams

    Key features: File sync, Sharing and transfer, Version history, Dropbox Replay and Paper, Integrations.

    Best for: Teams that share large files and want dependable sync. Web, Desktop, iOS, Android
  40. onedrive.live.com Freemium

    Microsoft OneDrive: Microsoft cloud storage built into Windows and Microsoft 365

    Key features: File sync, Office co-authoring, Personal Vault, Windows integration, Photo backup.

    Best for: Windows and Microsoft 365 users. Web, Desktop, iOS, Android
  41. box.com Freemium

    Box: Secure content management and file sharing for businesses

    Key features: File storage and sharing, Security and compliance, Workflow automation, E-signatures, AI.

    Best for: Enterprises and regulated industries. Web, Desktop, iOS, Android
  42. icloud.com Freemium

    iCloud Drive: Apple cloud storage built into iPhone, iPad and Mac

    Key features: File sync, Device backup, Photos sync, Shared folders, Family sharing.

    Best for: Apple device users. iOS, macOS, Web, Windows
  43. pcloud.com Freemium

    pCloud: Swiss cloud storage with lifetime plans and optional encryption

    Key features: File sync, Lifetime plans, Client-side encryption (add-on), Media player, File versioning.

    Best for: People who prefer paying once instead of monthly. Web, Desktop, iOS, Android
  44. sync.com Freemium

    Sync.com: End-to-end encrypted cloud storage from Canada

    Key features: End-to-end encryption, File sync, Secure sharing, Version history.

    Best for: Privacy-focused individuals and businesses. Web, Desktop, iOS, Android
  45. toggl.com Freemium

    Toggl Track: Simple, friendly time tracker with one-click timers

    Key features: One-click timer, Reports by project and client, Billable rates, Browser extension, Integrations.

    Best for: Freelancers and teams tracking billable hours. Web, Desktop, iOS, Android, Browser extension
  46. getharvest.com Freemium

    Harvest: Time tracking with invoicing and expenses

    Key features: Timesheets, Invoicing, Expenses, Budgets, Integrations.

    Best for: Agencies and consultants who invoice for time. Web, Desktop, iOS, Android
  47. clockify.me Freemium

    Clockify: Free time tracker for unlimited users

    Key features: Timer and timesheets, Unlimited users (free), Reports, Kiosk, Scheduling and invoicing (paid).

    Best for: Teams that want free time tracking for everyone. Web, Desktop, iOS, Android

Finance & HR

  1. waveapps.com Freemium

    Wave: Free accounting and invoicing for very small businesses

    Key features: Free invoicing, Bookkeeping, Receipt scanning (paid), Payments, Payroll (paid).

    Best for: Solo entrepreneurs and micro businesses in the US and Canada. Web, iOS, Android
  2. zoho.com Freemium

    Zoho Books: Affordable accounting with automation, part of Zoho

    Key features: Invoicing, Bank feeds, Inventory, Client portal, Workflows.

    Best for: Small businesses wanting features at a low price. Web, iOS, Android
  3. expensify.com Freemium

    Expensify: Receipt scanning and expense reports

    Key features: SmartScan receipts, Expense reports, Approvals, Corporate card, Accounting sync.

    Best for: Businesses whose staff submit expenses. Web, iOS, Android
  4. ramp.com Freemium

    Ramp: Corporate cards and spend management with automated expenses

    Key features: Corporate cards, Automatic receipt matching, Bill pay, Spend controls, Accounting sync.

    Best for: US businesses that want cards, expenses and bill pay in one place. Web, iOS, Android

Design & media

  1. figma.com Freemium

    Figma: Collaborative interface design tool used by most product teams

    Key features: Real-time collaboration, Components and design systems, Prototyping, Dev Mode, FigJam whiteboards.

    Best for: UI/UX designers and product teams. Web, Desktop
  2. canva.com Freemium

    Canva: Easy design for social posts, presentations, documents and print

    Key features: Huge template library, Drag-and-drop editor, Brand kits, Video editing, AI tools.

    Best for: Non-designers, marketers and small businesses. Web, Desktop, iOS, Android
  3. penpot.app Free

    Penpot: Open-source design and prototyping tool

    Key features: Vector design, Components, Prototyping, CSS-based layouts, Self-hosting.

    Best for: Teams that want an open-source Figma alternative. Web, Self-hosted
  4. gimp.org Free

    GIMP: Free, open-source image editor

    Key features: Layers and masks, Retouching, Plugins, Scripting, Many file formats.

    Best for: Anyone needing a free Photoshop alternative. Windows, macOS, Linux
  5. inkscape.org Free

    Inkscape: Free, open-source vector graphics editor

    Key features: Vector drawing, SVG native, Text tools, Extensions, Cutting machine support.

    Best for: Anyone needing a free Illustrator alternative. Windows, macOS, Linux
  6. framer.com Freemium

    Framer: Design and publish responsive websites visually

    Key features: Visual site builder, Animations, CMS, Hosting, AI site generation.

    Best for: Designers and startups building marketing sites. Web, Desktop
  7. blackmagicdesign.com Freemium

    DaVinci Resolve: Professional editing, color, effects and audio with a powerful free version

    Key features: Editing, Industry-leading color grading, Fusion effects, Fairlight audio, Collaboration.

    Best for: Creators and professionals who want pro tools for free. Windows, macOS, Linux, iPad
  8. capcut.com Freemium

    CapCut: Easy video editor for short-form social videos

    Key features: Templates, Auto captions, Effects and filters, AI tools, Mobile and desktop.

    Best for: TikTok, Reels and Shorts creators. Web, Desktop, iOS, Android
  9. descript.com Freemium

    Descript: Edit video and podcasts by editing the transcript

    Key features: Text-based editing, Filler word removal, Studio Sound, Screen recording, AI voice.

    Best for: Podcasters and talking-head video creators. Windows, macOS, Web
  10. apple.com Free

    iMovie: Free, simple video editor from Apple

    Key features: Simple timeline, Templates and trailers, Titles and effects, Green screen.

    Best for: Beginners on Mac, iPhone and iPad. macOS, iOS, iPadOS
  11. filmora.wondershare.com Freemium

    Wondershare Filmora: Beginner-friendly video editor with effects and AI tools

    Key features: Drag-and-drop editing, Effects library, AI tools, Screen recording, Templates.

    Best for: Hobbyists and YouTubers wanting an easy desktop editor. Windows, macOS, iOS, Android
  12. loom.com Freemium

    Loom: Quick screen and camera recordings you can share with a link

    Key features: Screen and camera recording, Instant share links, Comments and reactions, AI summaries, Basic editing.

    Best for: Teams replacing meetings with short async videos. Desktop, Web, Browser extension, iOS, Android

AI

  1. chatgpt.com Freemium

    ChatGPT: OpenAI general-purpose AI assistant for writing, research, analysis and images

    Key features: Chat and writing, Web search, File and data analysis, Image generation, Custom GPTs.

    Best for: Almost anyone wanting a versatile AI assistant. Web, Desktop, iOS, Android
  2. claude.ai Freemium

    Claude: Anthropic's AI assistant for writing, analysis, coding and long documents

    Key features: Chat and writing, Long document analysis, Projects, Artifacts, Coding help.

    Best for: Writing, analysing long documents and coding. Web, Desktop, iOS, Android
  3. gemini.google.com Freemium

    Google Gemini: Google's AI assistant, integrated with Gmail, Docs and Search

    Key features: Chat and writing, Google app integration, Deep research, Image and video generation, Large context.

    Best for: Google users who want AI inside their Google apps. Web, iOS, Android
  4. copilot.microsoft.com Freemium

    Microsoft Copilot: Microsoft's AI assistant across Windows, Edge and Microsoft 365

    Key features: Chat with web search, Microsoft 365 integration, Image generation, Windows integration.

    Best for: Microsoft 365 users who want AI in Word, Excel, Outlook and Teams. Web, Desktop, iOS, Android
  5. perplexity.ai Freemium

    Perplexity: AI answer engine that searches the web and cites its sources

    Key features: Answers with citations, Follow-up questions, Pro search, File analysis, Spaces.

    Best for: Research and fact-finding with sources. Web, Desktop, iOS, Android
  6. grammarly.com Freemium

    Grammarly: Writing assistant for grammar, clarity and tone everywhere you type

    Key features: Grammar and spelling, Clarity and tone suggestions, Works across apps, AI rewriting, Plagiarism check (paid).

    Best for: Anyone who writes emails, documents and posts. Browser extension, Desktop, iOS, Android
  7. otter.ai Freemium

    Otter.ai: AI meeting notes, transcription and summaries

    Key features: Live transcription, Meeting summaries, Joins Zoom, Meet and Teams, Action items, Search.

    Best for: Professionals who want automatic meeting notes. Web, iOS, Android
  8. adobe.com Freemium

    Adobe Firefly: Adobe generative AI for images, video and design, built for commercial use

    Key features: Text-to-image, Generative fill, Video generation, Integrated in Photoshop and Express.

    Best for: Designers and businesses that need commercially safe AI images. Web, iOS, Android
  9. runwayml.com Freemium

    Runway: AI video generation and editing tools for creators

    Key features: Text and image to video, Video editing tools, Motion brush, Green screen, Lip sync.

    Best for: Video creators and filmmakers experimenting with AI. Web, iOS
  10. elevenlabs.io Freemium

    ElevenLabs: Realistic AI voice generation, dubbing and voice cloning

    Key features: Text to speech, Voice cloning, Dubbing, Sound effects, API.

    Best for: Creators, publishers and developers who need voiceovers. Web, iOS, Android
  11. leonardo.ai Freemium

    Leonardo.Ai: AI image and video generation with fine control

    Key features: Image generation, Fine-tuned models, Canvas editing, Video generation, Upscaling.

    Best for: Game artists, designers and creators. Web, iOS, Android
  12. ideogram.ai Freemium

    Ideogram: AI image generator that is strong at rendering text

    Key features: Text-to-image, Accurate text rendering, Magic prompt, Canvas editing, Style presets.

    Best for: Posters, logos and graphics with readable text. Web, iOS
  13. synthesia.io Freemium

    Synthesia: Create videos with AI avatars from a script

    Key features: AI avatars, 140+ languages, Templates, Screen recording, Collaboration.

    Best for: Training, onboarding and internal communication videos. Web
  14. heygen.com Freemium

    HeyGen: AI avatar videos and video translation

    Key features: AI avatars, Video translation and lip sync, Custom avatars, Templates, API.

    Best for: Marketing and sales teams creating personalised videos. Web

Development & IT

  1. github.com Freemium

    GitHub: The largest platform for hosting code and collaborating with Git

    Key features: Git repositories, Pull requests and code review, GitHub Actions CI/CD, Issues and Projects, Copilot.

    Best for: Developers and software teams of every size. Web, Desktop, iOS, Android
  2. about.gitlab.com Freemium

    GitLab: DevSecOps platform with Git hosting, CI/CD and security in one app

    Key features: Git repositories, Built-in CI/CD, Security scanning, Issue boards, Self-managed option.

    Best for: Teams wanting an all-in-one DevOps platform or self-hosting. Web, Self-hosted
  3. bitbucket.org Freemium

    Bitbucket: Git hosting from Atlassian with tight Jira integration

    Key features: Git repositories, Pull requests, Bitbucket Pipelines, Jira integration, Code insights.

    Best for: Teams using Jira and other Atlassian tools. Web
  4. code.visualstudio.com Free

    Visual Studio Code: Free, extensible code editor from Microsoft

    Key features: IntelliSense, Debugging, Git integration, Extensions marketplace, Remote development.

    Best for: Developers in almost every language. Windows, macOS, Linux, Web
  5. jetbrains.com Freemium

    IntelliJ IDEA: Powerful IDE for Java, Kotlin and JVM development from JetBrains

    Key features: Smart code completion, Refactoring, Debugger and profiler, Framework support, AI Assistant.

    Best for: Professional Java and Kotlin developers. Windows, macOS, Linux
  6. cursor.com Freemium

    Cursor: AI-first code editor built on VS Code

    Key features: AI chat with codebase context, Agent mode, Smart autocomplete, VS Code extension support, Multi-file edits.

    Best for: Developers who want AI deeply integrated in their editor. Windows, macOS, Linux
  7. github.com Freemium

    GitHub Copilot: AI coding assistant that suggests code and answers questions in your editor

    Key features: Code completion, Chat in the editor, Coding agent, Pull request summaries, Multiple AI models.

    Best for: Developers using popular IDEs and GitHub. VS Code, JetBrains, Visual Studio, Web
  8. postman.com Freemium

    Postman: Platform for building, testing and documenting APIs

    Key features: API client, Collections, Automated tests, Mock servers, API documentation.

    Best for: Developers and teams working with APIs. Windows, macOS, Linux, Web
  9. docker.com Freemium

    Docker: Build, share and run applications in containers

    Key features: Docker Desktop, Docker Hub registry, Docker Compose, Build Cloud, Security scanning.

    Best for: Developers packaging apps consistently across environments. Windows, macOS, Linux
  10. cloudflare.com Freemium

    Cloudflare: Global network for DNS, CDN, security and serverless hosting

    Key features: DNS and CDN, DDoS protection, Pages and Workers hosting, SSL, Zero Trust security.

    Best for: Anyone wanting fast, secure sites and edge hosting. Web
  11. vercel.com Freemium

    Vercel: Frontend cloud for deploying Next.js and modern web apps from Git

    Key features: Git-based deploys, Preview deployments, Edge network, Serverless functions, Analytics.

    Best for: Frontend developers and teams using Next.js. Web
  12. netlify.com Freemium

    Netlify: Platform for deploying static sites and web apps from Git

    Key features: Git-based deploys, Deploy previews, Serverless functions, Forms, Edge network.

    Best for: Developers building static sites and Jamstack apps. Web
  13. aws.amazon.com Freemium

    Amazon Web Services: The largest cloud platform, with hundreds of services

    Key features: Compute (EC2, Lambda), Storage (S3), Databases, AI services, Free tier.

    Best for: Companies needing scalable, comprehensive cloud infrastructure. Web
  14. marketingplatform.google.com Free

    Google Analytics: The most widely used free website analytics tool

    Key features: Traffic and acquisition reports, Events and conversions, Audiences, Explorations, Google Ads integration.

    Best for: Almost every website wanting traffic and conversion data. Web
  15. matomo.org Freemium

    Matomo: Open-source analytics platform you can self-host

    Key features: Web analytics, Self-hosting, Heatmaps and recordings (plugins), Tag manager, GDPR tools.

    Best for: Organisations that need full ownership of analytics data. Web, Self-hosted
  16. mixpanel.com Freemium

    Mixpanel: Product analytics for tracking user events, funnels and retention

    Key features: Event tracking, Funnels, Retention, Cohorts, Session replay.

    Best for: Product teams improving apps and SaaS products. Web
  17. amplitude.com Freemium

    Amplitude: Digital analytics platform for product and growth teams

    Key features: Product analytics, Experimentation, Session replay, Cohorts, AI insights.

    Best for: Product-led companies analysing user behaviour. Web
  18. hotjar.com Freemium

    Hotjar: Heatmaps, session recordings and feedback surveys

    Key features: Heatmaps, Session recordings, Surveys, Feedback widgets, Interviews.

    Best for: Marketers and UX teams understanding on-page behaviour. Web
  19. clarity.microsoft.com Free

    Microsoft Clarity: Free heatmaps and session recordings from Microsoft

    Key features: Session recordings, Heatmaps, Rage and dead click detection, Google Analytics integration, AI summaries.

    Best for: Anyone wanting heatmaps and recordings at no cost. Web
  20. posthog.com Freemium

    PostHog: All-in-one product analytics, session replay, feature flags and experiments

    Key features: Product analytics, Session replay, Feature flags, A/B testing, Surveys.

    Best for: Engineering-led product teams. Web, Self-hosted

Security & privacy

  1. bitwarden.com Freemium

    Bitwarden: Open-source password manager with a strong free plan

    Key features: Unlimited passwords (free), Passkeys, Secure sharing, Self-hosting, Password generator.

    Best for: Anyone wanting a free or low-cost, audited password manager. Windows, macOS, Linux, iOS, Android, Browser extension
  2. nordpass.com Freemium

    NordPass: Password manager from the makers of NordVPN

    Key features: Password storage, Passkeys, Data breach scanner, Email masking, Business admin.

    Best for: Users wanting a simple manager with a free tier. Windows, macOS, Linux, iOS, Android, Browser extension
  3. proton.me Freemium

    Proton Pass: Open-source, end-to-end encrypted password manager from Proton

    Key features: Unlimited passwords (free), Email aliases, Passkeys, Built-in 2FA codes, Secure sharing.

    Best for: Privacy-focused users and Proton customers. Windows, macOS, Linux, iOS, Android, Browser extension
  4. lastpass.com Freemium

    LastPass: Long-running password manager for individuals and businesses

    Key features: Password vault, Autofill, Sharing, Dark web monitoring, Business admin.

    Best for: Users already invested in LastPass. Windows, macOS, iOS, Android, Browser extension
  5. bitdefender.com Freemium

    Bitdefender: Highly rated antivirus with light system impact

    Key features: Malware protection, Ransomware protection, Web protection, VPN (limited), Free edition.

    Best for: Users who want top protection without slowing their computer. Windows, macOS, iOS, Android
  6. malwarebytes.com Freemium

    Malwarebytes: Malware removal and real-time protection

    Key features: Malware scanning and removal, Real-time protection (paid), Browser guard, Ransomware protection.

    Best for: Cleaning infected computers and adding a second layer of protection. Windows, macOS, iOS, Android, Chrome OS
  7. avast.com Freemium

    Avast: Popular free antivirus with paid upgrades

    Key features: Malware protection, Wi-Fi inspector, Web shield, Free edition, Premium extras.

    Best for: Home users wanting free protection. Windows, macOS, iOS, Android
  8. microsoft.com Free

    Microsoft Defender Antivirus: Free antivirus built into Windows

    Key features: Real-time protection, Ransomware protection, SmartScreen, Firewall, Automatic updates.

    Best for: Windows users who want solid free protection with no extra software. Windows
  9. protonvpn.com Freemium

    Proton VPN: Privacy-focused Swiss VPN with an unlimited free plan

    Key features: Unlimited free data, Open-source apps, Audited no-logs, Secure Core, NetShield ad blocker.

    Best for: Privacy-minded users and anyone wanting a trustworthy free VPN. Windows, macOS, Linux, iOS, Android

Websites & e-commerce

  1. wix.com Freemium

    Wix: Drag-and-drop website builder with hundreds of templates

    Key features: Drag-and-drop editor, Templates, Online store, Bookings, AI site builder.

    Best for: Small businesses and beginners building their first website. Web, iOS, Android
  2. webflow.com Freemium

    Webflow: Visual web development platform with full design control and CMS

    Key features: Visual designer, CMS, Interactions and animations, Hosting, Localization.

    Best for: Designers and marketing teams who want custom sites without code. Web
  3. wordpress.com Freemium

    WordPress.com: Hosted WordPress for blogs and websites, by Automattic

    Key features: Block editor, Themes, Plugins (higher plans), Hosting and security, Newsletters.

    Best for: Bloggers and site owners who want WordPress without managing hosting. Web, iOS, Android
  4. carrd.co Freemium

    Carrd: Simple one-page websites for profiles, landing pages and portfolios

    Key features: One-page sites, Templates, Forms, Custom domains (Pro), Embeds.

    Best for: Anyone needing a quick, cheap one-page site. Web
  5. woocommerce.com Free

    WooCommerce: Free, open-source e-commerce plugin for WordPress

    Key features: Products and checkout, Payments integrations, Extensions, Themes, Full code access.

    Best for: WordPress site owners who want full control over their store. WordPress plugin
  6. prestashop.com Free

    PrestaShop: Free, open-source e-commerce software popular in Europe

    Key features: Store management, Modules marketplace, Multi-language, Themes, Self-hosting.

    Best for: Merchants who want an open-source store with hosting control. Self-hosted
  7. thinkific.com Freemium

    Thinkific: Course platform with communities and a free plan

    Key features: Course builder, Communities, Memberships, Quizzes and certificates, App store.

    Best for: Educators and businesses building course libraries. Web, iOS, Android
  8. moodle.org Free

    Moodle: Open-source learning management system used by schools and universities

    Key features: Courses and activities, Quizzes and grading, Plugins, Self-hosting, MoodleCloud hosting.

    Best for: Schools, universities and organisations running their own LMS. Self-hosted, Web

Events

  1. tixfox.co Freemium

    TixFox: Low-fee event ticketing with a flat price per ticket and no monthly fee

    Key features: Flat per-ticket fee, free for free events, Add-ons, donations, discount codes and pay-what-you-can, Check-in app, tap to pay and cash sales at the door, Apple and Google Wallet tickets, Website ticket widget, UTM tracking, Meta and GA4 pixels.

    Best for: Organisers of conventions, concerts, classes and community events who want to keep ticket fees low. Web, iOS, Android
  2. eventbrite.com Freemium

    Eventbrite: The best-known self-service ticketing platform, with a large built-in audience of event-goers

    Key features: Event pages and ticketing, Discovery marketplace, Organizer app and check-in, Email and ads tools, Reporting.

    Best for: Organisers who want their event discovered by Eventbrite’s audience. Web, iOS, Android
  3. tickettailor.com Freemium

    Ticket Tailor: Independent ticketing with a low fixed fee per ticket

    Key features: Ticket sales and registration, Fixed per-ticket fee, Seating charts, Box office and check-in, Website embed.

    Best for: Small and mid-size organisers who want simple, low-cost ticketing. Web, iOS, Android
  4. ti.to Freemium

    Tito: Clean ticketing popular with tech conferences and meetups

    Key features: Ticket sales, Custom questions, Discount codes, Check-in app, Integrations and API.

    Best for: Conference and community organisers who want a polished checkout. Web
  5. humanitix.com Freemium

    Humanitix: Not-for-profit ticketing platform that donates its profits to education charities

    Key features: Ticketing and registration, Seating maps, Check-in app, Waitlists, Accessibility features.

    Best for: Organisers who want their booking fees to support good causes. Web, iOS, Android
  6. eventzilla.net Freemium

    Eventzilla: Event registration and ticketing for conferences, classes and workshops

    Key features: Registration forms, Ticketing, Recurring events, Check-in app, Email campaigns.

    Best for: Small businesses and associations running recurring events. Web, iOS, Android
  7. lu.ma Freemium

    Luma: Beautiful event pages and calendars, popular for tech and community events

    Key features: Event pages, Calendars and subscribers, Registration and approvals, Paid tickets, Newsletters.

    Best for: Community builders and startups hosting meetups and launches. Web, iOS, Android
  8. partiful.com Free

    Partiful: Fun, social invitations and RSVPs for parties and casual events

    Key features: Stylish invites, Text message RSVPs, Guest lists, Photo sharing.

    Best for: Personal and casual events with friends. Web, iOS, Android
  9. livestorm.co Freemium

    Livestorm: Browser-based webinar and video engagement platform

    Key features: Live and on-demand webinars, Registration pages, Polls and Q&A, Automated emails, CRM integrations.

    Best for: Marketing and customer teams running webinars. Web
  10. airmeet.com Freemium

    Airmeet: Virtual and hybrid event platform with social lounges

    Key features: Virtual stage, Social lounge tables, Speed networking, Webinars, Hybrid events.

    Best for: Community events and virtual conferences. Web
  11. streamyard.com Freemium

    StreamYard: Browser-based live streaming studio for YouTube, LinkedIn and more

    Key features: Multistreaming, Guests in browser, Branding and overlays, Recording, On-air webinars.

    Best for: Creators and companies live streaming to social platforms. Web
  12. restream.io Freemium

    Restream: Stream to many platforms at once

    Key features: Multistreaming, Studio, Chat from all platforms, Scheduling, Analytics.

    Best for: Creators and brands reaching audiences on several platforms. Web