Mailchimp

Well-known email marketing platform with templates and automation.

Key features

  • Email builder
  • Automations
  • Audience segmentation
  • Landing pages
  • Analytics

Pros and cons

What's good

  • Easy to start
  • Many templates
  • Lots of integrations

Watch out for

  • Gets pricey as your list grows
  • Free plan is limited

Who should use Mailchimp?

Small businesses and beginners starting email marketing.

Comparisons

Mailchimp alternatives

ActiveCampaign Email marketing with some of the strongest automation available. Free trial Brevo All-in-one email, SMS and CRM platform priced by emails sent (formerly Sendinblue). Freemium Campaign Monitor Polished email marketing with strong design tools. Free trial Constant Contact Beginner-friendly email marketing with events and phone support. Free trial

See all Mailchimp alternatives

Features and pricing change often. Check the official Mailchimp website for current plans before you buy.