Semrush
The broadest SEO and marketing suite, from keywords to PPC and social.
Semrush covers SEO, paid search, content marketing, local listings and competitive research in one platform. Its keyword database and Site Audit tool are especially popular, and it adds marketing features most SEO-only tools do not have.
Key features
- Keyword Magic Tool
- Site Audit
- Position Tracking
- Backlink Analytics
- Competitive research
Pros and cons
What's good
- Huge keyword database
- Very thorough site audit
- Many marketing tools beyond SEO
Watch out for
- Can feel overwhelming
- Add-ons and extra seats raise the price
Who should use Semrush?
Teams that want SEO, PPC and content research under one login.
Comparisons
Semrush alternatives
Ahrefs All-in-one SEO suite best known for its huge backlink index. Paid Moz Pro Long-standing SEO suite and the home of Domain Authority. Free trial SE Ranking Affordable all-in-one suite with accurate rank tracking. Free trial Serpstat Budget-friendly SEO platform with keywords, audits and tracking. Free trial
Features and pricing change often. Check the official Semrush website for current plans before you buy.