Best CRM software in 2026

A CRM (customer relationship management) system keeps contacts, companies, deals and emails in one place so your team knows where every opportunity stands. Small teams want something simple and quick to set up; larger sales teams need pipelines, forecasting, automation and reporting.

hubspot.com Freemium

HubSpot CRM: Free CRM that grows into a full marketing, sales and service platform

Key features: Contacts and companies, Deal pipelines, Email tracking and templates, Meeting scheduler, Marketing, Sales and Service Hubs.

Best for: Small and mid-size businesses that want to start free and add marketing and sales tools later. Web, iOS, Android
salesforce.com Free trial

Salesforce Sales Cloud: The most widely used enterprise CRM, customisable for almost any sales process

Key features: Leads, opportunities and forecasting, Custom objects and workflows, AppExchange marketplace, Reports and dashboards, AI features.

Best for: Mid-size and enterprise sales teams with complex processes and admin resources. Web, iOS, Android
pipedrive.com Free trial

Pipedrive: Visual, pipeline-first CRM built for salespeople

Key features: Drag-and-drop pipeline, Activity reminders, Email sync, Sales automation, Reporting.

Best for: Small sales teams that live in their deal pipeline. Web, iOS, Android
zoho.com Freemium

Zoho CRM: Affordable, feature-rich CRM that connects to the wider Zoho suite

Key features: Lead and deal management, Workflow automation, Omnichannel communication, Analytics, AI assistant.

Best for: Budget-conscious businesses that want lots of features or already use Zoho apps. Web, iOS, Android
freshworks.com Free trial

Freshsales: CRM from Freshworks with built-in phone, email and AI lead scoring

Key features: Built-in phone and email, AI lead scoring, Sales sequences, Pipeline management, Reports.

Best for: Growing sales teams that want calling and email built into the CRM. Web, iOS, Android
monday.com Free trial

monday CRM: Flexible CRM built on the monday.com work platform

Key features: Customisable pipelines, Email sync, Automations, Dashboards, Lead management.

Best for: Teams that want a customisable CRM that also handles projects and post-sale work. Web, iOS, Android
close.com Free trial

Close: CRM with built-in calling, SMS and email for inside sales teams

Key features: Built-in calling and SMS, Email sequences, Power dialer, Pipeline views, Reporting.

Best for: High-volume inside sales and startup sales teams. Web, iOS, Android
copper.com Free trial

Copper: CRM designed to work inside Google Workspace

Key features: Gmail sidebar, Google Calendar and Drive sync, Pipelines, Automation, Reporting.

Best for: Teams that run their business in Gmail and Google Workspace. Web, Chrome extension, iOS, Android
attio.com Freemium

Attio: Modern, data-driven CRM you can shape around your business

Key features: Custom objects and attributes, Automatic contact enrichment, Email and calendar sync, Workflows, Reporting.

Best for: Startups and modern teams that want a flexible, fast CRM. Web, iOS, Android
microsoft.com Free trial

Microsoft Dynamics 365 Sales: Enterprise CRM tightly integrated with Microsoft 365

Key features: Sales pipeline and forecasting, Outlook and Teams integration, Copilot AI, Power Platform customisation, LinkedIn integrations.

Best for: Larger organisations standardised on Microsoft tools. Web, iOS, Android
lessannoyingcrm.com Free trial

Less Annoying CRM: Simple, low-cost CRM for small businesses

Key features: Contacts and pipelines, Tasks and calendar, Notes and files, Simple reports.

Best for: Small businesses and solo professionals who want simplicity. Web
activecampaign.com Free trial

ActiveCampaign: Email marketing with some of the strongest automation available

Key features: Automation builder, Email campaigns, CRM, Lead scoring, Site tracking.

Best for: Businesses that want advanced automation and a built-in CRM. Web, iOS, Android