Semrush vs SE Ranking

SE Ranking is the most common lower-cost alternative to Semrush. Both are full suites, but they are aimed at different budgets.

Feature	Semrush Freemium	SE Ranking Free trial
Best for	Teams that want SEO, PPC and content research under one login.	Freelancers and agencies who need solid features at a lower price.
Pricing	Limited free account. Paid plans with a free trial.	Paid plans with a free trial.
Platforms	Web	Web
Covers	All-in-one SEO suites, Keyword research tools, SEO audit tools, Rank trackers, Backlink checkers, Local SEO tools	All-in-one SEO suites, Rank trackers, SEO audit tools, Keyword research tools, Backlink checkers
Key features	Keyword Magic Tool Site Audit Position Tracking Backlink Analytics Competitive research	Rank Tracker Website Audit Keyword Research Backlink Checker White-label reports
Strengths	Huge keyword database Very thorough site audit Many marketing tools beyond SEO	Good value for money Accurate rank tracking White-label reporting
Weaknesses	Can feel overwhelming Add-ons and extra seats raise the price	Smaller backlink index than Ahrefs or Semrush Some data thinner in smaller markets

Choose Semrush if…

You need the deepest keyword and competitor data and marketing tools beyond SEO.

Choose SE Ranking if…

You are a freelancer or small agency who needs audits, rank tracking and white-label reports at a lower price.

Our verdict

Semrush has more data and features; SE Ranking covers the everyday needs of most small agencies for noticeably less money.

Features and pricing change often. Check both vendors' websites for current plans before you buy.