Best local SEO tools in 2026

Local SEO tools help businesses with a physical location show up in map packs and "near me" searches. They track local rankings, manage citations and listings, and monitor reviews.

  1. brightlocal.com Free trial

    BrightLocal: All-in-one local SEO: rankings, citations and reviews

    BrightLocal helps local businesses and agencies track local rankings, build and clean up citations, manage Google Business Profiles and monitor reviews.

    Best for: Local businesses and agencies with local clients. Web
  2. semrush.com Freemium

    Semrush: The broadest SEO and marketing suite, from keywords to PPC and social

    Semrush covers SEO, paid search, content marketing, local listings and competitive research in one platform. Its keyword database and Site Audit tool are especially popular, and it adds marketing features most SEO-only tools do not have.

    Best for: Teams that want SEO, PPC and content research under one login. Web