Best SEO content optimization tools in 2026
Content optimization tools analyse the pages already ranking for a keyword and tell you which topics, terms and questions your page should cover. They are most useful for writers and editors producing content at scale.
- surferseo.com Paid
Surfer: Content editor that scores your draft against top-ranking pages
Surfer analyses the pages ranking for your keyword and gives you a live content score, suggested terms, headings and length. It also offers content audits for existing pages and AI writing features.
- clearscope.io Paid
Clearscope: Premium content optimization with a clean, simple grading system
Clearscope grades your content against the topics covered by top results and suggests relevant terms. Its simple interface and quality recommendations make it popular with larger editorial teams.
- frase.io Free trial
Frase: Research, brief and optimise SEO content in one place
Frase pulls the top search results for a keyword, summarises their headings and questions, and helps you build a content brief and optimise the draft. It is a lower-cost option for content optimization.
- answerthepublic.com Freemium
AnswerThePublic: Find the questions people ask around any keyword
AnswerThePublic turns search autocomplete data into maps of questions, prepositions and comparisons around a topic. It is a quick way to find content ideas and FAQ topics.