Shopify vs WooCommerce

Shopify is a hosted store platform; WooCommerce is a free plugin that turns WordPress into a store.

FeatureShopifyWooCommerce
Best forBusinesses of all sizes selling online.WordPress site owners who want full control over their store.
PricingPaid plans with a free trial.Free to use.
PlatformWeb, iOS, AndroidWordPress plugin
CoversE-commerce platformsE-commerce platforms
Key featuresOnline store builder, Checkout and payments, Inventory, Apps and themes, Point of saleProducts and checkout, Payments integrations, Extensions, Themes, Full code access
StrengthsEasy and reliable; Huge app ecosystem; Scales from small to enterpriseFree and open source; Total flexibility; Huge ecosystem
WeaknessesTransaction fees without Shopify Payments; Apps add monthly costsYou manage hosting and updates; Extensions can add up

Choose Shopify if…

You want a store that just works, with hosting, security and updates handled for you.

Read the Shopify profile

Choose WooCommerce if…

You already use WordPress and want full control and no platform fee.

Read the WooCommerce profile

Our verdict

Shopify is the easier, more reliable choice for most merchants. WooCommerce suits WordPress users who are comfortable managing their own site.

Features and pricing change often. Check both vendors' websites for current plans before you buy.