Google Search Console vs Bing Webmaster Tools

Both are free tools from the search engines themselves. You should set up both; this comparison shows what each adds.

Feature	Google Search Console Free	Bing Webmaster Tools Free
Best for	Every website owner. Start here.	Getting extra free audit and link data, and visibility in Bing.
Pricing	Free from Google.	Free from Microsoft.
Platforms	Web	Web
Covers	SEO audit tools, Rank trackers, Page speed & Core Web Vitals	SEO audit tools, Keyword research tools, Backlink checkers
Key features	Search performance report Page indexing report URL inspection Core Web Vitals Sitemap submission	Search performance Site scan Keyword research Backlinks IndexNow support
Strengths	Free Data comes straight from Google Shows indexing problems	Free Includes a site audit and backlink data Quick import from GSC
Weaknesses	Limited history Query data is sampled and partly hidden	Bing data only

Choose Google Search Console if…

You want the most important data: how your site performs in Google, which has the largest search share.

Choose Bing Webmaster Tools if…

You want a free site scan, keyword research and backlink data on top of your Bing performance data.

Our verdict

Not either/or. Set up Google Search Console first, then import your site into Bing Webmaster Tools in a couple of minutes for extra free data.

Features and pricing change often. Check both vendors' websites for current plans before you buy.