Updated November 6, 2026

Majestic alternatives in 2026: 7 tools compared

Majestic: Backlink specialist known for Trust Flow and Citation Flow. People look for alternatives when they need a lower price, a free plan or a better fit for a specific job.

These 7 tools cover similar ground. Each entry explains who it suits, how pricing works and what to watch out for.

Key takeaways

Ahrefs: link building, competitor research and agencies that need reliable backlink data.
Ahrefs Webmaster Tools: site owners who want a professional audit for free.
Bing Webmaster Tools: getting extra free audit and link data, and visibility in Bing.
Mangools: bloggers and small businesses who want easy keyword research.
Moz Pro: beginners and small teams who value clear explanations and simple reports.
SE Ranking: freelancers and agencies who need solid features at a lower price.
Semrush: teams that want SEO, PPC and content research under one login.

Quick comparison

Tool	Best for	Pricing	Free plan
Ahrefs	Link building, competitor research and agencies that need reliable backlink data	Paid	No
Ahrefs Webmaster Tools	Site owners who want a professional audit for free	Free	Yes
Bing Webmaster Tools	Getting extra free audit and link data, and visibility in Bing	Free	Yes
Mangools	Bloggers and small businesses who want easy keyword research	Free trial	No
Moz Pro	Beginners and small teams who value clear explanations and simple reports	Free trial	No
SE Ranking	Freelancers and agencies who need solid features at a lower price	Free trial	No
Semrush	Teams that want SEO, PPC and content research under one login	Freemium	Yes

The best Majestic alternatives

Ahrefs

Best for: Link building, competitor research and agencies that need reliable backlink data

Visit ahrefs.com

Ahrefs combines a backlink database, keyword research, site audits, rank tracking and content research. It is one of the two most widely used SEO suites, and its link data is a common reference point in the industry.

Paid

Paid plans. Free Ahrefs Webmaster Tools for sites you own.

Who it suits: Link building, competitor research and agencies that need reliable backlink data.

What we like

Very large, frequently updated backlink index
Clean, fast interface
Strong competitor research

Watch out for

Expensive for solo users
Usage limits on lower plans

Full Ahrefs review

Ahrefs Webmaster Tools

Best for: Site owners who want a professional audit for free

Visit ahrefs.com

Ahrefs Webmaster Tools gives you Ahrefs' Site Audit and Site Explorer for websites you can verify. It is one of the best free ways to run a full technical audit and see your backlinks.

Free

Free for websites you verify.

Who it suits: Site owners who want a professional audit for free.

What we like

Free
Same audit engine as Ahrefs
Backlink data included

Watch out for

Only for sites you verify
No competitor research

Full Ahrefs Webmaster Tools review

Bing Webmaster Tools

Best for: Getting extra free audit and link data, and visibility in Bing

Visit bing.com

Bing Webmaster Tools reports how your site performs in Bing and gives you a free site scan, keyword research and backlink data. It can import your sites from Google Search Console in a few clicks.

Free

Free from Microsoft.

Who it suits: Getting extra free audit and link data, and visibility in Bing.

What we like

Free
Includes a site audit and backlink data
Quick import from GSC

Watch out for

Bing data only

Full Bing Webmaster Tools review

Mangools

Best for: Bloggers and small businesses who want easy keyword research

Visit mangools.com

Mangools bundles KWFinder (keywords), SERPChecker, SERPWatcher (rank tracking), LinkMiner (backlinks) and SiteProfiler. It is known for being easy to use and is a favourite of bloggers and small site owners.

Free trial

Paid plans with a free trial.

Who it suits: Bloggers and small businesses who want easy keyword research.

What we like

Very easy to use
Clear keyword difficulty score
Affordable

Watch out for

No full site audit
Lower limits than big suites

Full Mangools review

Moz Pro

Best for: Beginners and small teams who value clear explanations and simple reports

Visit moz.com

Moz Pro offers keyword research, link analysis, site crawls and rank tracking. Moz created the Domain Authority metric, which is still widely used to compare websites, and its learning resources are some of the best in SEO.

Free trial

Paid plans with a free trial. Free MozBar extension and limited free tools.

Who it suits: Beginners and small teams who value clear explanations and simple reports.

What we like

Beginner friendly
Domain Authority is an industry standard
Excellent education content

Watch out for

Smaller data sets than the biggest suites
Fewer advanced features

Full Moz Pro review

SE Ranking

Best for: Freelancers and agencies who need solid features at a lower price

Visit seranking.com

SE Ranking started as a rank tracker and grew into a full suite with audits, keyword research, backlinks and white-label reporting. It is a popular lower-cost alternative to the biggest suites, especially for agencies and freelancers.

Free trial

Paid plans with a free trial.

Who it suits: Freelancers and agencies who need solid features at a lower price.

What we like

Good value for money
Accurate rank tracking
White-label reporting

Watch out for

Smaller backlink index than Ahrefs or Semrush
Some data thinner in smaller markets

Full SE Ranking review

Semrush

Best for: Teams that want SEO, PPC and content research under one login

Visit semrush.com

Semrush covers SEO, paid search, content marketing, local listings and competitive research in one platform. Its keyword database and Site Audit tool are especially popular, and it adds marketing features most SEO-only tools do not have.

Freemium

Limited free account. Paid plans with a free trial.

Who it suits: Teams that want SEO, PPC and content research under one login.

What we like

Huge keyword database
Very thorough site audit
Many marketing tools beyond SEO

Watch out for

Can feel overwhelming
Add-ons and extra seats raise the price

Full Semrush review

How we chose

Every tool on this list does the core job of backlink checkers, so it can replace Majestic for most people.
We weighed pricing and free plans, ease of use, and the trade-offs you take on when switching.
Pricing comes from each vendor’s public pricing page and changes often, so confirm before you buy.

Buying guide: what to check before you switch

Backlink tools crawl the web to map which sites link to which. Use them to monitor your link profile, find link-building opportunities on competitor sites and spot toxic or lost links.

Index size and how fresh the data is
Lost and new link alerts
Link quality metrics
Competitor link-gap reports

Prices and features change often. Check each vendor’s website for current plans before you buy.