Updated November 6, 2026
Ecwid: Add an online store to any existing website (by Lightspeed). People look for alternatives when they need a lower price, a free plan or a better fit for a specific job.
These 7 tools cover similar ground. Each entry explains who it suits, how pricing works and what to watch out for.
| Tool | Best for | Pricing | Free plan |
|---|---|---|---|
| Adobe Commerce | Large and enterprise retailers with development teams | Paid | No |
| BigCommerce | Growing and mid-market online stores | Free trial | No |
| PrestaShop | Merchants who want an open-source store with hosting control | Free | Yes |
| Shopify | Businesses of all sizes selling online | Free trial | No |
| Squarespace | Creatives, portfolios and small businesses who value design | Free trial | No |
| Wix | Small businesses and beginners building their first website | Freemium | Yes |
| WooCommerce | WordPress site owners who want full control over their store | Free | Yes |
Enterprise e-commerce platform built on Magento.
Paid plans. Check the vendor for current pricing.
Who it suits: Large and enterprise retailers with development teams.
Hosted e-commerce platform with strong built-in features.
Paid plans with a free trial.
Who it suits: Growing and mid-market online stores.
Free, open-source e-commerce software popular in Europe.
Free to use.
Who it suits: Merchants who want an open-source store with hosting control.
The leading hosted e-commerce platform.
Paid plans with a free trial.
Who it suits: Businesses of all sizes selling online.
Website builder known for elegant, design-led templates.
Paid plans with a free trial.
Who it suits: Creatives, portfolios and small businesses who value design.
Drag-and-drop website builder with hundreds of templates.
Free plan available. Paid plans add more features and limits.
Who it suits: Small businesses and beginners building their first website.
Free, open-source e-commerce plugin for WordPress.
Free to use.
Who it suits: WordPress site owners who want full control over their store.
E-commerce platforms give you a store, checkout, payments, inventory and shipping tools. Hosted platforms handle everything for a monthly fee; open-source options give more control but need hosting and maintenance.
Prices and features change often. Check each vendor’s website for current plans before you buy.
